Mad Organics creates organic bars for delicious snacks aimed at health-conscious individuals. In this case, the 327 Creative Studio team aimed to strike a delicate balance between energy, expressiveness, and a playful, joyful mood through a lighthearted and vibrant aesthetic. To better convey the brand's message, the designers created the "Mad Man" — a character developed and animated to embody the energetic and playful spirit of the brand.
Font SK Quadratica